Thank you for visiting my Local SEO blog. I have been doing Local SEO since 2013, with a heavy focus on the local map pack. I’ve had the pleasure of working with some of the greatest SEOs in the industry, as well as performing lots and lots of testing on my own sites to see what is moving the needle these days.
If you have been involved with SEO for any amount of time, you are no doubt familiar with the algorithm updates that seem to be rolling out much more often than they used to. The one constant that has never changed and will never change is that Google rewards topical relevance, geographic relevance, and user signals. There are literally thousands of factors that go into the algorithm and nobody knows what exactly those are, but they all fall into one of these 3 overarching categories. Everything that I teach here will fall into one or more of these categories, is white-hat, and will help to future-proof your website.
Throughout some posts, there may be affiliate links to products that I swear by. If you choose to purchase a product using one of my affiliate links, I will make a few dollars from the sale; however, the cost is the same to you with or without the affiliate link. Also, if you feel that these posts have brought you value and you would like to feed my caffeine addiction, there is a donate button located at the bottom of each post. Please do not feel obligated to use an affiliate link and/or make a donation but if you would like to do so, it is very much appreciated!