Programmatic SEO is an approach to search engine optimization that leverages automation, data, and templated pages to generate a large number of high-quality, targeted pages at scale. It is commonly used for websites with extensive, structured data, such as e-commerce platforms, local directories, travel websites, and real estate listings.
How Programmatic SEO Works:
- Data-Driven Page Creation – Instead of manually creating individual pages, programmatic SEO uses databases and scripts to dynamically generate optimized content based on structured data.
- Template-Based Content – Pages follow a consistent format, but unique data (such as location, product details, or FAQs) customizes each page for relevance.
- Keyword Targeting at Scale – By analyzing search trends, businesses can create pages that target long-tail and local keywords efficiently.
- Internal Linking & Automation – Automated internal linking structures improve user experience and site crawlability for search engines.
- Dynamic Meta Tags & Headings – Programmatic pages automatically generate optimized titles, meta descriptions, and headers based on keyword research.
Who Benefits from Programmatic SEO?
- Local Businesses – Generating pages for multiple locations (e.g., “Best Plumbers in [City]”).
- E-commerce Stores – Creating SEO-friendly product and category pages dynamically.
- Marketplaces & Directories – Large-scale listing sites (e.g., job boards, real estate, or travel deals).
How To Approach Programmatic SEO
Page Generator Pro by ThemeIsle is by far the best plugin I have ever used for creating location pages at scale.
By using a combination of chatGPT and the spintax function of the PGP plugin, you can create infinite number of location pages that have truly unique content.
How To Use PGP Plugin
Reference Material:
US Cities: https://simplemaps.com/data/us-cities
World Cities: https://simplemaps.com/data/world-cities
How to create a Google Maps API key: https://developers.google.com/maps/documentation/embed/get-api-key
Script to load dynamic google map of city:
<script>
let map;
function initMap() {
let latitude = parseFloat(“{{mpg_lat}}”.replace(‘,’, ‘.’))
let longitude = parseFloat(“{{mpg_lng}}”.replace(‘,’, ‘.’))
map = new google.maps.Map(document.getElementById(“map”), {
center: {
lat: latitude,
lng: longitude
},
zoom: 11,
});
}
</script>
<script src=”https://maps.googleapis.com/maps/api/js?key=YOUR-GOOGLE-MAPS-API-KEY-GOES-HERE=initMap&libraries=&v=weekly” async></script>
<div id=”map” style=”height: 300px”></div>
Dynamic Pages and On-Page SEO
