by Alicia_Hughes | Dec 16, 2024 | Internal Links
Internal linking is one of THE most important elements of on-page SEO. Good content with proper internal linking will take you quite far in terms of ranking, and Google is never going to devalue this so it will also help to future-proof your site. When laying out your...
by Alicia_Hughes | May 31, 2024 | Content
If you’ve not already read ‘Writing Content for SEO & CRO: The Home Page’, please go back and do so now, as much of what I am going to say here is dependent upon the home page. Think of your service pages as individual sales pitches, which is...
by Alicia_Hughes | May 30, 2024 | Content
For this example, let’s go back to the Keyword Planning that we completed previously for a roofing contractor. Recall our keyword mapping spreadsheet from the previous lesson: HOME PAGE The home page is typically the most common point of entry. It is written for...
by Alicia_Hughes | May 24, 2024 | Permalink, H1 and meta - the trifecta
If you are following in order, we have already laid out the structure of our website, and mapped out our keyword(s) groupings. Now we can start building the website if this is a new project, or optimizing the existing site if one already exists. While we are going to...
