by Alicia_Hughes | Mar 8, 2025 | Favorite Tools
Programmatic SEO is an approach to search engine optimization that leverages automation, data, and templated pages to generate a large number of high-quality, targeted pages at scale. It is commonly used for websites with extensive, structured data, such as e-commerce...
by Alicia_Hughes | Dec 16, 2024 | Internal Links
Internal linking is one of THE most important elements of on-page SEO. Good content with proper internal linking will take you quite far in terms of ranking, and Google is never going to devalue this so it will also help to future-proof your site. When laying out your...
by Alicia_Hughes | May 31, 2024 | Content
If you’ve not already read ‘Writing Content for SEO & CRO: The Home Page’, please go back and do so now, as much of what I am going to say here is dependent upon the home page. Think of your service pages as individual sales pitches, which is...
by Alicia_Hughes | May 30, 2024 | Content
For this example, let’s go back to the Keyword Planning that we completed previously for a roofing contractor. Recall our keyword mapping spreadsheet from the previous lesson: HOME PAGE The home page is typically the most common point of entry. It is written for...
by Alicia_Hughes | May 24, 2024 | Permalink, H1 and meta - the trifecta
If you are following in order, we have already laid out the structure of our website, and mapped out our keyword(s) groupings. Now we can start building the website if this is a new project, or optimizing the existing site if one already exists. While we are going to...
by Alicia_Hughes | Mar 18, 2024 | Keyword Mapping
If you are following along in order, you should have just completed your keyword list after reading the previous post. Once you have the list established, then you need to break the keywords down into seed words, keyword variations, synonyms, entities, and...
by Alicia_Hughes | Feb 19, 2024 | Favorite Tools
HOSTING: Knownhost: Basic Shared Hosting starts at only $124 if you buy a 3 year plan, which breaks down to $3.44/month. Must pay in full to get the discount. If you’d prefer to pay monthly, there is no discount but it’s still only $6.71/month. Includes...
by Alicia_Hughes | Feb 17, 2024 | Keyword Research
YOUR KEYWORDS ARE NOT DETERMINED BY YOUR CONTENT. YOUR CONTENT IS DETERMINED BY YOUR KEYWORDS. I see so many people who will just find the most repeated word on any given page and call that their keyword. NO! Just because it is there does not mean it’s your...
by Alicia_Hughes | Feb 17, 2024 | Keyword Research
This video gives an overview of how I use the Mangools Keyword Planning tool. The Keyword Planner is just 1 of 5 tools that comes with Mangools free and premium plans. For local SEO, you won’t find a better product out there. The free plan will be more than...
by Alicia_Hughes | Feb 17, 2024 | Keywords 101
If you’ve found this tutorial helpful and would like to buy me a cuppa coffee, contribute to my cats’ lavish lifestyle, or add to the lambo fund, a donation is never expected but is very much...
by Alicia_Hughes | Feb 16, 2024 | Website Architecture
The layout of your website is crucial for both ranking and conversions. The Google bots are only allotted milliseconds to crawl your site and figure out what it is about, so you ideally want to make that process as simple as possible. Similarly, human visitors have...
by Alicia_Hughes | Feb 16, 2024 | Uncategorized
Thank you for visiting my Local SEO blog. I have been doing Local SEO since 2013, with a heavy focus on the local map pack. I’ve had the pleasure of working with some of the greatest SEOs in the industry, as well as performing lots and lots of testing on my own...
