Programmatic SEO – Using MPG Pro

Programmatic SEO is an approach to search engine optimization that leverages automation, data, and templated pages to generate a large number of high-quality, targeted pages at scale. It is commonly used for websites with extensive, structured data, such as e-commerce...

Internal Linking

Internal linking is one of THE most important elements of on-page SEO. Good content with proper internal linking will take you quite far in terms of ranking, and Google is never going to devalue this so it will also help to future-proof your site. When laying out your...
Writing Content for SEO & CRO: Service Pages 

Writing Content for SEO & CRO: Service Pages 

If you’ve not already read ‘Writing Content for SEO & CRO: The Home Page’, please go back and do so now, as much of what I am going to say here is dependent upon the home page. Think of your service pages as individual sales pitches, which is...
Writing Content for SEO & CRO: Service Pages 

Writing Content for SEO & CRO: The Home Page

For this example, let’s go back to the Keyword Planning that we completed previously for a roofing contractor. Recall our keyword mapping spreadsheet from the previous lesson: HOME PAGE The home page is typically the most common point of entry. It is written for...

Keyword Planning and Mapping

If you are following along in order, you should have just completed your keyword list after reading the previous post. Once you have the list established, then you need to break the keywords down into seed words, keyword variations, synonyms, entities, and...

Favorite Tools & Resources

HOSTING: Knownhost: Basic Shared Hosting starts at only $124 if you buy a 3 year plan, which breaks down to $3.44/month. Must pay in full to get the discount. If you’d prefer to pay monthly, there is no discount but it’s still only $6.71/month. Includes...

Keyword Research

YOUR KEYWORDS ARE NOT DETERMINED BY YOUR CONTENT. YOUR CONTENT IS DETERMINED BY YOUR KEYWORDS. I see so many people who will just find the most repeated word on any given page and call that their keyword. NO! Just because it is there does not mean it’s your...

Mangools Keyword Planner Demo Video

This video gives an overview of how I use the Mangools Keyword Planning tool. The Keyword Planner is just 1 of 5 tools that comes with Mangools free and premium plans. For local SEO, you won’t find a better product out there. The free plan will be more than...

Welcome

Thank you for visiting my Local SEO blog. I have been doing Local SEO since 2013, with a heavy focus on the local map pack. I’ve had the pleasure of working with some of the greatest SEOs in the industry, as well as performing lots and lots of testing on my own...